Reinforcing Hulu’s position as one of the world's top 10 direct-to-consumer entertainment brands, the company announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu reports that 78% of viewing on the service takes place in the living room, on connected TVs. Hulu’s 20 million subscribers are still less than half the domestic …
Spotify’s In-House Creative Team Is Raising The High-Bar
Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …
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What Marketers Can Learn from Hootsuite Academy
Have you heard of Hootsuite Academy? The software company offers an array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to the company's core …
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My Y Story: A Star-Studded Original Content Series by the Y
The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. https://youtu.be/LhyWoce1EH0 "One of the things I love about the Y...you learn how to play with other people," Hawke says. Yes! Learning to play well with others is one of life's fundamental skills. "We were seeing an …
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Big Trucks Are Kristen Bell’s Jam
Enterprise picks you up. The well-worn tagline is literal, and it's also a double entendre. The car rental brand is working to lift your spirits, as well. The brand's ad campaign from Cannonball in St. Louis is fun and lighthearted, thanks largely to the work of comedians Kristen Bell and Joel McHale. https://youtu.be/qRSufudV5Xo https://youtu.be/vEJGdNpFYOU “As the needs and habits of drivers continue …
Publish Authoritative Content That Adds Value, Or No One Will Care
No. You're not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That's a steep decline in a short period of time. We can blame poor quality and an increase in noise for this. For a more nuanced take, click through the following slides from BuzzSumo: Whatever and …
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Visit Your Bank Branch? You’ve Got To Be Kidding
Did you know that 68% of people say they’d rather talk about their weight than their money? VC-backed Varo Money, Inc., a mobile banking startup, today debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic—ambitious, professional millennials—that Varo is serving. Someone's ready to talk! https://youtu.be/9WASX6h5l5c Emily Brauer Gill, Director of …
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Content Creation Agency, PIA, Purchased
The PIA Agency, an award-winning creative content agency with offices in Portland (OR), San Francisco and San Diego, has been acquired by CreativeDrive, a Bertram Capital portfolio company headquartered in New York City. PIA produces a wide range of advertising, digital, mobile and web content for clients which have included: HP Inc., Hewlett Packard Enterprise, DreamWorks, PepsiCo Blizzard, Petco and Sony. Here's …
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