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Hunters Hunt; Meanwhile, Gun Lobbyists Squawk Their Brittle Beaks

YETI is an Austin-based outdoor gear company that makes high-end coolers, which are primarily used for hunting and fishing. Recently, the company took aim at its own outdated discounting programs, only to receive incoming fire from The NRA and its members. According to the Austin American-Stateman, YETI notified the NRA Foundation, as well as a number of other organizations, that they were eliminating a group of …

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Get Ready To “Write The Future” with Grammarly

Tyops suck. Poor grammer is worser. If you want to make a positive impression in a text-based medium, you've got to get control of your keyboard and your diction. Grammarly helps people say and write what they mean. Automagically! https://youtu.be/oCK-7RAek58 Technology alone isn't going to help you "Write The Future," but I like the snap in the tagline. Writers use tools. Grammarly is a good tool. …

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Hulu Is On Fire

Reinforcing Hulu’s position as one of the world's top 10 direct-to-consumer entertainment brands, the company announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu reports that 78% of viewing on the service takes place in the living room, on connected TVs. Hulu’s 20 million subscribers are still less than half the domestic …

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Spotify’s In-House Creative Team Is Raising The High-Bar

Spotify was named Ad Age's "In-House Agency of the Year" in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let's take a look at some of Spotify's creative output... The brand turned popular playlist RapCaviar into a sub-brand "that could meaningfully connect with artists as well as our core hip-hop audience," said Jackie Jantos, Spotify's VP, …

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What Marketers Can Learn from Hootsuite Academy

Have you heard of Hootsuite Academy? The software company offers an array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to the company's core …

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My Y Story: A Star-Studded Original Content Series by the Y

The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. https://youtu.be/LhyWoce1EH0 "One of the things I love about the Y...you learn how to play with other people," Hawke says. Yes! Learning to play well with others is one of life's fundamental skills. "We were seeing an …

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Publish Authoritative Content That Adds Value, Or No One Will Care

No. You're not imagining things. Content fatigue is real. According to a new study from BuzzSumo that looked at 100 million posts published in 2017, social sharing of content has been cut in half since 2015. That's a steep decline in a short period of time. We can blame poor quality and an increase in noise for this. For a more nuanced take, click through the following slides from BuzzSumo: Whatever and …

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