Adpulp
Advertising News and Know-How
By David Burn
The New York Times ran a feature piece on Fred Wilson's venture capital firm in yesterday's edition. On his blog, Wilson says, "The last thing we needed was a puff piece saying we were the best VC out there or something. I've had that story written before and when it turned out not to be true, I've had it rubbed in my face." I don't think Fred has much to worry about this time around. The Times points out that three …
Continue Reading about Union Square Ventures Gets Times Treatment →
By David Burn
The Pirate’s Dilemma by Matt Mason tells the story of how youth culture drives innovation and is changing the way the world works. According to the author, it offers understanding and insight for a time when piracy is just another business model, the remix is our most powerful marketing tool and anyone with a computer is capable of reaching more people than a multi-national corporation. The book is available for …
By David Burn
Joi Ito, an activist, entrepreneur, and venture capitalist, spoke at Fortune's Brainstorm event in Half Moon Bay last week. Rebecca MacKinnon, frustrated with the blind optimism found in Silicon Valley, wrote about it. Joi warned that not all kinds of capitalism lead to greater freedom or spread wealth and opportunities to everybody. "The capitalists aren't really that helpful, generally," he said. It depends on the …
By David Burn
Reid Hoffman is an interesting guy. He's head honcho at LinkedIn, and an investor in Facebook, Digg, Flickr and Six Apart. According to Los Angeles Times, he's also an Oxford-trained philosopher who peppers his conversations with lively references to literature and film. Hoffman became self-reliant at an early age, persuading his father to send him to boarding school in Vermont, where, in addition to classwork, he …
By David Burn
Scott Goodson, Founder, CEO and Chief Creative Officer of StrawberryFrog, is not content making ads. Far from it. For Goodson and his fellow amphibians, it's all about inspiring "Cultural Movements." Cultural Movements is the StrawberryFrog way. It is our process to come up with innovative strategies for our clients. Cultural Movements is the StrawberryFrog competitive edge, our DNA. It sets the course for all the …
Continue Reading about What Do You Do For A Living? I Create Cultural Movements. →
By David Burn
Copywriter, blogger, cartoonist and marketing consultant, Hugh MacLeod, has a book deal. His online manifesto, "How To Be Creative," has been picked up by Portfolio Books. I am happy to report that I have just signed a book contract with Portfolio Books [a Penguin imprint] to develop it into a book. Portfolio, by the way, is the same imprint that publishes Seth Godin's books. We even have the same editor, and I'm …
By David Burn
Wired's running a feature called "Free! Why $0.00 Is the Future of Business." Nat Ives of Ad Age spoke to Chris "Long Tail" Anderson, Editor of Wired, about the free economy. There's much to absorb in Anderson's thinking. Like this: The third model of free is the gift economy. This is what used to be called freaky, Berkeley, hippy-commune stuff and now is the basis for Wikipedia, the blogosphere, Craigslist. There is …
By David Burn
Kevin Kelley, founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Catalog, has some deep thoughts about getting paid in a time where content is increasingly free. When copies are free, you need to sell things which can not be copied. Well, what can't be copied? There are a number of qualities that can't be copied. Consider "trust." Trust cannot be copied. You can't purchase …
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