Kottke’s version of BarackObamaIsYourNewBicycle.com is monetized via small display ads from companies like Rackspace, Shutterstock, Emma and GoodBarry. His content is also user-submitted.
The original, written by a Wired editor, is monetized via a book strategy.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.