BusinessWeek's Blogspotting blog endeavored to discover "voices of innovation" in social media. But "discover" may be too strong a word, since the list they provided features all the usual suspects. Seth Godin, for one, doesn't like it. Trolling for traffic like this is beneath BW. This was a state of the art traffic trick about six years ago, but now, most of your readers will just roll their eyes that you're …
A Sliver of Social Media, An Entire Helping of TV
Alan Wolk sees a new dawn for branded communications when he speaks of "The Great Unleveling". ...for the past fifty years, brands have been able to rely on marketing to "create a splash" for low-interest products and services. So that a clever TV spot with a catchy tag line really could have significant impact on brand awareness for the general public. That's because that TV spot was competing for your attention …
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I Can See Clearly Now, The Rain Is Gone
"The reason why worry kills more people than work is that more people worry than work." -Robert Frost Tom Asacker is offering nine predictions for the new year. Here is one: Most people will sit quietly in their seats and watch life unfold around them A recent New Yorker magazine cartoon made it comically clear: There's a lot that we all want to experience, but not much that we actually want to do. Most of us …
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Books In Mind, Burritos In Stomach
Books are important. Family is important. Buying books for friends and family members this holiday season is important. Particularly, if you're buying them from Broadway Books at 1714 NE Broadway in Portland. That's the message coming from Everyday Dude in San Francisco. His mother has owned and operated the independent bookstore for the better part of 20 years. Unfortunately, the store isn't doing well this winter. …
If You Publish A Newspaper Today, You’re A Change Agent
Katharine Weymouth, Publisher of The Washington Post sent out a company wide email yesterday, titled "The Road Forward." Here's an excerpt: To expand our revenue base and diversify our business model, we must look for opportunities to create new products, especially in the areas where business and policy intersect. These may include the hosting of specialized conferences for business decision makers with a stake in …
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Eight Ways To Get Paid For Producing Free Content
Writers, artists and and all variety of content creators struggle with this riddle: How to make money in an environment where much of the literature, journalism and art that fills ones day is free of charge? We know for sure that putting the genie back in the bottle if a futile waste, even though many of us continue to exist on that brain drain of a page. Thankfully, there are other answers and Kevin Kelly of Wired …
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Swim Against The Tide At Your Own Peril
Clay Shirky was astounded by the throwback thinking he found in James Gleick's opinion piece on the long term value of publishing printed objects, a.k.a. books. Businesses don't survive in the long term because old people persist in old behaviors; they survive because young people renew old behaviors, and all the behaviors young people are renewing cluster around reading, while they are adopting almost none of the …
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We’re Only Six Thousand Five Hundred Days In
This video below is better after you stretch your mind a bit. So here's some poetry. Poetry Is a Destructive Force by Wallace Stevens That's what misery is, Nothing to have at heart. It is to have or nothing. It is a thing to have, A lion, an ox in his breast, To feel it breathing there. Corazon, stout dog, Young ox, bow-legged bear, He tastes its blood, not spit. He is like a man In the body of a violent beast. Its …
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