I Can See Clearly Now, The Rain Is Gone

“The reason why worry kills more people than work is that more people worry than work.” -Robert Frost
Tom Asacker is offering nine predictions for the new year.
Here is one:

Most people will sit quietly in their seats and watch life unfold around them
A recent New Yorker magazine cartoon made it comically clear: There’s a lot that we all want to experience, but not much that we actually want to do. Most of us simply want to go along to get along and enjoy the ride. Well, the ride is slowing to a crawl. And when it starts back up, it’ll be a much different ride. What kind of ride? The best way to know that is to put yourself in charge of creating it. Grab the wheel and get moving. Let the pull of
what excites you and what you care most deeply about be your guide.

Which leads me to ask what do people working in ad agencies get excited about and care deeply about? Money? Awards? Fame? Or is it something else? Might there be excitement and real concern about connecting meaningfully with our clients’ customers?
It’s the difference between selfish and selfless, and it might someday be the difference between survival and its opposite.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.