Adpulp
Advertising News and Know-How
By David Burn
Editor's note: Jerry Ketel is one of Portland's leading figures in the agency business. He runs a firm with his name on the door and he's President of the Portland Ad Fed. Recently, Ketel attended a class that moved him. Here's his account. Instead of navel gazing, maybe it's time to rebrand yourself. Recently, I had a job change, not because of a layoff, quite the opposite, I was kicked upstairs in my organization. …
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By David Burn
Michael Arrington of TechCrunch is visiting Davos, Switzerland for the World Economic Forum. Arrington says there's fear in the air. There is a clear consensus among attendees that the worst is yet to come, and that we are facing the worst economic outlook of the last few generations. Some of the CEOs I've talked with (and most of the big company CEOs are here) are flat out scared about what kind of economic shock …
By David Burn
People are talking about Twitter possibly being worth a quarter of a billion dollars. Which people? Why, Sarah Lacy and Om Malik. Let's listen. …
By David Burn
Lots of people who are looking for work are asking Scoble for advice. And Scoble has copious advice for these seekers. Let's just look at one item he offers: Demonstrate you are "clued in." This means removing ANYTHING that says you are a "social media expert" from your Twitter account. There is no such thing and even if there were there's no job in it for you. Chris Brogan already has that job and he's not giving it …
By David Burn
Idris Mootee is educating us on India's dabbawalas, or box persons. In Mumbai dabbawalas collect freshly cooked food in lunch boxes and deliver them to the workplace. The Mumbai Tiffin Box Suppliers Association is a streamlined 120-year-old organization with 4,500 semi-literate members providing a quality door-to-door service to a large and loyal customer base. It is probably one of the best ran organization in India …
By David Burn
Bill Taylor, co-author of Mavericks at Work: Why the Most Original Minds in Business Win with Polly LaBarre, reminds us that tough economic times are also times of innovation. Don't let risky times dull your appetite for taking risk. More then ever, companies and their leaders have to offer a positive alternative to a demoralizing status quo. So why wouldn't you move now to shake up your market and transform your …
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By David Burn
The news can be so damn depressing sometimes. It's been so lately with all the droning on about the economy. But if you get your "news" from other sources, like Springwise, an entirely different world begins to come into focus. In this world, bright people are working on interesting things. While headlines in 2008 focused on failing markets, foreclosures and fear of worse to come, our network of 8,000+ Springspotters …
By David Burn
BusinessWeek's Blogspotting blog endeavored to discover "voices of innovation" in social media. But "discover" may be too strong a word, since the list they provided features all the usual suspects. Seth Godin, for one, doesn't like it. Trolling for traffic like this is beneath BW. This was a state of the art traffic trick about six years ago, but now, most of your readers will just roll their eyes that you're …
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