Adpulp
Advertising News and Know-How, Since 2004
By David Burn
John Borthwick, an investor in Twitter, sees Twitter's real time search as the stone capable of slaying Google the Search Giant. Reflecting on a three-day training session at AOL back in the day, Borthwick writes: He (Clay Christensen) said time and time again disruptive business confuse adjacent innovation for disruptive innovation. They think they are still disrupting when they are just innovating on the same …
Continue Reading about Today In Twitterverse: Search And You Shall Prosper →
By David Burn
In case you haven't heard, Seth Godin has a new book out. It's called Tribes. …
Continue Reading about Outside of TED: Make Something That Matters, Like A Tribe →
By David Burn
Is your marketing relevant? Is the product or service that's being marketed? These are tough questions in the ad biz. Brutal, really. Alan Wolk, for one, understands the lack of relevance in our midst, and what a danger it is. Agencies have stopped being relevant. Much of what they produce is reactive, out-of-date and lacks any real thought process. Hence their reputation for the ability to focus on finding the …
By David Burn
John Adams planted a garden in the White House lawn. Will President Obama? According to Associated Press, many small scale organic farmers think it would be a great idea. In fact, they've organized on a Web site dedicated to nominating the nation's first official White House Farmer. Over 27,000 votes have poured in so far. Former pro basketball player Will Allen, who transformed into an urban vegetable farm in …
By David Burn
Editor's note: Jerry Ketel is one of Portland's leading figures in the agency business. He runs a firm with his name on the door and he's President of the Portland Ad Fed. Recently, Ketel attended a class that moved him. Here's his account. Instead of navel gazing, maybe it's time to rebrand yourself. Recently, I had a job change, not because of a layoff, quite the opposite, I was kicked upstairs in my organization. …
Continue Reading about Guest Post: Jerry Ketel Spiffs His Brand →
By David Burn
Michael Arrington of TechCrunch is visiting Davos, Switzerland for the World Economic Forum. Arrington says there's fear in the air. There is a clear consensus among attendees that the worst is yet to come, and that we are facing the worst economic outlook of the last few generations. Some of the CEOs I've talked with (and most of the big company CEOs are here) are flat out scared about what kind of economic shock …
By David Burn
People are talking about Twitter possibly being worth a quarter of a billion dollars. Which people? Why, Sarah Lacy and Om Malik. Let's listen. …
By David Burn
Lots of people who are looking for work are asking Scoble for advice. And Scoble has copious advice for these seekers. Let's just look at one item he offers: Demonstrate you are "clued in." This means removing ANYTHING that says you are a "social media expert" from your Twitter account. There is no such thing and even if there were there's no job in it for you. Chris Brogan already has that job and he's not giving it …
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