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Change Agents

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Incubate Your Best Marcom Ideas In Pepsi

PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can submit their application at …

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Grasse Dreams Up The Spirits, Feeds Them To Bigger Fish

Art In The Age of Mechanical Reproduction is a long name for a company that makes craft spirits and other handmade merchandise. But William Grant & Sons, the family-owned distiller headquartered in in the United Kingdom, isn't bothered by the unconventional name. They want Art in the Age's leading product, ROOT, and ROOT they shall have, for they've acquired the company from Steven Grasse and his brand consultancy …

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When Just “Doing Your Job” Fails To Solve The Problem

Add branding consultants and hapless clients to the long list of things and people Hoffman/Lewis President, Bob Hoffman, a.k.a. The Ad Contrarian, doesn't respect. If your products are crappy, or your stores are dirty, or your service is lousy, or your business strategy is stupid, you -- my friend -- have a brand problem! Send in the branding consultants. ...Tinkering with the brand is so much more pleasant than …

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Pitch Your Wares At Your Own Risk

William Higham, founder of market research and trend consultancy The Next Big Thing, writing in Adweek presents a vision of just how radical a globally connected group of information sharers is. The more information consumers have at their fingertips, the greater their power. The Internet is a huge enabler, and increased Web access and the growth of mobile computing will empower them further. Nielsen says a quarter …

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Self-Promo Contest Leads Winners To Self-Congratulation Festival

Bridge Worldwide in Cincinnati has a Burning Question for you: Are you a Marketing Revolutionist? If you are, and you enter Bridge's Burning Question contest, you could win a trip to Cannes for the 2010 Cannes Lions International Advertising Festival. We want to bring two people who are just as passionate about changing marketing as we are -- but who might not have the resources to get there on their own. We are …

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$10,000 A Seance

I like a good instigator who can clown. It appears that geogeller, a.k.a. "Insultant for Hire" is such a man. He's personal Insultant to @JeffPulver, a humanitarian and recovering artist who lists his rate as "$10,000 a seance." Not wanting to price himself out of the market, he does allow for a sliding scale. The Insultant says, "a Consultant gets paid and tells you what you want to hear (whereas) an Insultant …

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