On Oct. 15, 1984, President Reagan stopped at a Northport, Alabama McDonald's, where he ordered a Big Mac, large fries and sweet tea. Now, Rick Hanna Sr., the new owner of the fast food restaurant, plans to commemorate this historic occasion by installing a bronze bust of the former president, inside a case with a halogen light shining on it 24 hours a day. [via Everything Alabama] …
TaylorMade Borrows From Nike Goes With What Works
Paula Creamer was named LPGA Rookie of the Year in 2005. She had 10 top ten finishes and two tour victories. And she earned $1,495,447, making her only the eleventh player in the LPGA’s 54-year history to earn more than $1 million in a single season. Paula, who will turn 20 in August, is also an LPGA golfer who knows something about branding. The fact that she sports her signature pink outfits is personal branding …
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Farley Returns To Drive Traffic To Lame Website
An ad campaign for Prometa, a medical treatment program for addicts, features deceased comedian Chris Farley as a silent spokesperson. A few days ago, Farley’s face appeared on a billboard on the Sunset Strip with the caption “It wasn’t his fault.” Here’s the banner ad version: My only disconnect is the Prometa website. It is timid, antiseptic and eerily like every other pharmaceutical-type site ever made. (It’s …
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All American Takes It To The Bank
USC running back, Reggie Bush, has yet to be drafted by a National Football League team, but he has been drafted by Subway. According to USA TODAY, Bush has inked his first major endorsement deal with the quick serve restaurant. Bush will be featured on the SubwayFreshBuzz.com website, which is scheduled to go online Saturday. Aimed at younger consumers, the site will include the Heisman Trophy winner's unscripted …
On The Road Again, This Time In A Biodiesel Car
From The New York Times: While Bono tries to change the world by hobnobbing with politicians and Sir Bob Geldof plays host to his mega-benefit concerts, Willie Nelson has birthed his own brand of alternative fuel. It is called, fittingly enough, BioWillie. And in BioWillie, Mr. Nelson, 72, has blended two of his biggest concerns: his love of family farmers and disdain for the Iraq war. BioWillie is a type of …
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Newsflash: Basinger An Intellectual
Hollywood.com: Academy award-winning actress Kim Basinger has been enlisted by Italian fashion designer Muiccia Prada to model her new spring/summer Mui Mui collection. Basinger, 51, who was a successful model before turning to acting, is the latest middle-aged female star to be chosen by highly acclaimed fashion houses, including Madonna, 47, and Demi Moore, 42, who both starred in recent Versace campaigns. Muccia …
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Ai Miyazato Earns Tour Card (Big Money To Follow)
NYT: Ai Miyazato, known as Ai-chan earned her 2006 L.P.G.A. Tour card with a record 12-stroke victory over Libby Smith and Lee Ann Walker Cooper at the L.P.G.A.'s Qualifying School at the Legends Course in Daytona Beach, Florida. The L.P.G.A., enjoying an influx of young talent with global appeal, can now look at Miyazato as another potential star and as a future rival for Annika Sorenstam, Paula Creamer, Michelle …
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Selma To Sell Really Expensive Specs
Sky Showbiz: Actress Selma Blair has landed an endorsement deal with Chanel. According to Glamour, she will be the new face of Chanel Vision, promoting the high couture giant's range of stunning specs. She's been snapped in many a glam Chanel frock, both new and vintage. Last year she chose Chanel for her wedding dress when she married Ahmet Zappa - son of the late and legendary Frank. Chanel's Karl Lagerfeld took …
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