All American Takes It To The Bank

USC running back, Reggie Bush, has yet to be drafted by a National Football League team, but he has been drafted by Subway. According to USA TODAY, Bush has inked his first major endorsement deal with the quick serve restaurant.

Bush will be featured on the website, which is scheduled to go online Saturday.
Aimed at younger consumers, the site will include the Heisman Trophy winner’s unscripted postings on the draft and sudden fame, live chats with fans on April 10 and 27, and 15 behind-the-scenes videos of him working out with quarterback Matt Leinart, shopping for a BMW and hanging with friends.
photo by Jeff Lewis
Bush is also close to a shoe/apparel deal with Adidas: “They don’t have a football guy. I could be the face of Adidas.”
Bush’s agent, Mike Ornstein of SportsLink, says he’s juggling a dozen offers for his client, ranging from soft drinks and cellphones to cars and candy.
“He has the looks, the personality, the talent. He doesn’t drink, doesn’t have tattoos. The sky’s the limit with Corporate America,” says Ornstein, who’s also a Reebok consultant.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.