Now that the brand managers who rely on golf superstar Tiger Woods for increased market share have had a chance to decide what to do, they're deciding to distance themselves from the married man gone wild. Here's an announcement from Accenture: For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for …
Christina Is Out To Save The World (From Cable)
Guerilla Body Language Campaign Rejected By League
"The Captain" just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate on Captain Morgan's label. It's also the pose made by actors in the brand's commercials. According to …
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For Big Schools, Football Is A Brand Experience
One of the things that I enjoy about college football Saturdays is seeing the spots that the schools run during games. Take a look at these ads for University of Texas: VO: Walter Cronkite (who attended UT, but left school in 1935 to work in radio) Agency: GSD&M | Idea City …
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Straight-Faced Favre Scores One for Sears
Personally, I'm happy to see Brett Favre playing football. Which team the guy plays for doesn't matter to me. I know that's not the case in Wisconsin and Minnesota, but I don't live in Wisconsin or Minnesota, nor do I claim the Pack or Vikes as my team. I don't really have a pro team to be honest, although I do like the Seahawks and the Saints. At any rate, Sears drew up a great play with Favre helping to move …
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Nuts. In More Ways Than One.
And then there's the one with the idiot Miss Teen South Carolina. I would love to have been a fly on the wall in the conference room where this idea was presented. It was probably more bizarre than I could imagine. …
Canadian Celebrity Steve Nash and 50 Cent Appear In Fake Informercial For Real Promotion
Want to create a new flavor of vitaminwater? Great. The brand is asking its fans to help develop the next vitaminwater flavor which will be sold in stores in the spring of 2010. [via Make the Logo Bigger] …
Music Videos Are Commercials For The New Album — This One Features The Retailer’s Logo Throughout
BTW, Pearl Jam is on tour right now. They're playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening. …
