For Big Schools, Football Is A Brand Experience

One of the things that I enjoy about college football Saturdays is seeing the spots that the schools run during games. Take a look at these ads for University of Texas:


VO: Walter Cronkite (who attended UT, but left school in 1935 to work in radio)
Agency: GSD&M | Idea City

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.