Like a lot of people, I take being an American for granted. We’ve got our share of problems here, but for some people it’s still a land of opportunity that they’re grateful for. I learned that once again last week, when I shot and edited a video on behalf of Refguee Resettlement and Immigration Services […]
You’d think the WGA–with a membership of thousands of entertainment writers–would muster a creative approach to garner support for their cause. And they have. No word from the producers and studios yet. My guess is they’re puzzling over the script.
Well, David’s been carrying the load the last few days…like he does pretty much all the time. I spent the weekend filming and editing a video for a local charity that resettles refugees who come to America without a penny. Which promptly made me glad to be born in this country and makes day-to-day advertising […]
According to Adweek, Burt’s Bees is partnering with the North American Pollinator Protection Campaign to tackle the Colony Collapse Disorder issue (an issue 60 Minutes recently addressed). The natural personal care comany, which recently agred to be acquired by Clorox, addresses the environmental issue in a new public service announcement, online marketing and consumer sampling. […]
The New York Times reports on NBC’s Green Week, now underway. With all the greenwashing going on, the paper brings a cool eye to the effort, but gives NBC room to explain. “For a very cynical world, this is a very earnest effort,” said Lauren Zalaznick, the president of Bravo Media and head of the […]
Cause-related marketing is increasingly taking center stage these days. According to Ad Age, Coca-Cola Co. is the latest mega marketer to toss some chips in this pile. In the mid-1980s, Coke t-shirts, sweatshirts, miniskirts and even eyeglasses were all the rage. So, in a nod to its past but clearly conscious of a growing consumer […]
According to Adweek, Timberland will offset the carbon dioxide emissions associated with the commercial transmission of their latest campaign with wind power generated in Massachusetts and New York facilities. Billboards will be repurposed into tote bags for sale at Timberland outlets, and other print materials will be recycled following the campaign. Havas’ Arnold in Boston […]
One out of every 32 people living in the artsy beachfront community of Venice, CA is homeless. Wong Doody aims to do something about it. To raise awareness about the problem and the dire living situations that the homeless face, the Seattle- and LA-based agency is targeting existing Venice residents with a guerilla campaign from […]