The Opportunity In Recycled Polyethylene Terephthalate

Cause-related marketing is increasingly taking center stage these days. According to Ad Age, Coca-Cola Co. is the latest mega marketer to toss some chips in this pile. In the mid-1980s, Coke t-shirts, sweatshirts, miniskirts and even eyeglasses were all the rage. So, in a nod to its past but clearly conscious of a growing consumer […]

Timberland Is All Earthy And Stuff

According to Adweek, Timberland will offset the carbon dioxide emissions associated with the commercial transmission of their latest campaign with wind power generated in Massachusetts and New York facilities. Billboards will be repurposed into tote bags for sale at Timberland outlets, and other print materials will be recycled following the campaign. Havas’ Arnold in Boston […]

Affordable Housing Needed

One out of every 32 people living in the artsy beachfront community of Venice, CA is homeless. Wong Doody aims to do something about it. To raise awareness about the problem and the dire living situations that the homeless face, the Seattle- and LA-based agency is targeting existing Venice residents with a guerilla campaign from […]

A Disturbing Image Provokes Action

image courtesy of That Other Blog Isabelle Caro, a 27-year old French woman who weighs just 68 lbs has suffered from anorexia since she was 13. She’s also the star of a highly charged new ad campaign from Nolita, an Italian fashion label. Double-page spreads of the ads, which brutally expose her and her disease, […]

Someone Has To Provide Energy. It Might As Well Be Chevron.

Ad Age shows that even the most heinous of industries can–with the help of clever ad men and women–turn perception on its head. It’s an ambitous road, turning something as dirty as oil into a cause that benefits humanity. But that’s what Chevron intends to do. Roughly 10% of Americans “hate us and our industry […]

Carbon Footprint Calculations Impact Buying Decisions

According to International Herald Tribune, Timberland is introducing “carbon labels” to help its customers assess the environmental quality of its products. “With all the media attention around environmental issues, people are noticing that their lives are affected by environmental ills and they really have the purchasing power to make a difference,” said Betsy Blaisdell, manager […]

Greenpeace Performance Ad

Spencer Tunick is an American photographer known for staging mass nude photo shoots across the globe. This one, shot at Aletsch Glacier in the Swiss Alps, is intended to be both a piece of art and a political statement aimed at raising global warming awareness. Greenpeace, who helped organize and publicize the event, said the […]

Plug In To Higher Car Consciousness

[via – the philanthropic arm of Google]