When I was working on the Camel account I would have refrained from posting this new anti-tobacco spot from Arnold. Thankfully, I have no such reservations today. [via Adfreak] …
Infrastructure Is A Bear
If you can relate, go to MyCommuteSucks.org and tell Congress why and how they need to fix our slow, crowded, congested commutes. …
The Youth Demo Is Universally Desired
The United Methodist Church is prepared to spend $20 million in new advertising over the next four years to help young people "Rethink Church." Research conducted by The Barna Group on behalf of United Methodist Communications found that 66 percent of young adults surveyed were searching for meaning and purpose in their lives and 62 percent considered themselves "spiritual." The campaign is supported by a new Web …
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Spotlight On NW Creative: Ecotrust Fisheries Program
It's good to see another Portland agency doing work for another Portland client featured in Communications Arts Interactive Annual 15. Dino Citraro, interaction director/executive producer on the project, says, "The traditional ways of presenting data, most often in spreadsheets, are typically inaccessible, hard to digest, and require serious commitment on the part of the user in order to uncover meaning. Raw data …
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Banco Provincia Goes After The Transgender Market
From A Cosmic Perspective, Any Place on Earth Is Local
Do multinationals have no shame? Is that a real question? According to The New York Times, PepsiCo's snack brand, Frito-Lay is now making some bold claims. Frito-Lay is one of several big companies that, along with some large-scale farming concerns, are embracing a broad interpretation of what eating locally means. This mission creep has the original locavores choking on their yerba mate. But food executives who …
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Smart Bankers Invest In The Future Vitality of the Amazon
Native Green Project, presented by Bradesco Bank in Brazil, claims to be "the first native-generated content project, produced specially for the web." The images native residents from the Amazon captured are now compiled in 10 episodes that are approximately 4 minutes long. They can be seen exclusively on the Web at www.nativegreenproject.com. The project also has a Facebook page, because what campaign would be …
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Conscious Communications Is An Emerging Field With A Ways To Go
EnviroMedia, with offices in Austin and Portland, claims to be something other than a typical ad agency. In fact, this is how they open "the conversation." I don't know the answer to their rhetorical question, but I'm not sure there is a wrong answer in this case. If you dig a page deeper, there's this: What We Do If you're looking for ads, go to an ad agency. If you're in search of smart, memorable campaigns that …
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