When I was working on the Camel account I would have refrained from posting this new anti-tobacco spot from Arnold. Thankfully, I have no such reservations today.
[via Adfreak]
By David Burn
When I was working on the Camel account I would have refrained from posting this new anti-tobacco spot from Arnold. Thankfully, I have no such reservations today.
[via Adfreak]
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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It’s so easy to tell which Truth ads come from Arnold versus CP+B. The Arnold ones are not very good.
Cripsin’s work is great. But I love the guy’s face in the spot above as he tries to absorb “Nick Naylor’s” messaging.
Oh come on Crispin’s Truth work is horse $hit. Singing and dancing cartoons? Lame.
But Arnold’s work is tired and cliched. It’s your typical anti-smoking work. Give CP+B credit for creating work that speaks to the audience better than Arnold’s dreck.