Christine Doré of animal rights group, PETA, is making some pretty bold suggestions about her team’s use of Facebook and Twitter to manage an anti-fur campaign against Zappos, the online show retailer and well known adopters of Twitter. Back in August, we wrote to the company, urging it to adopt a fur-free policy. At the […]
Kevin Roberts, CEO of Saatchi, is getting creative with how he sees green. Martin Luther King didn’t say, “I have a nightmare.” He said, “I have a dream”. I believe that until people feel inspired emotionally with the potential of sustainability, we’ll simply keep running on the spot. After all, sustainability means nothing less than […]
Tomorrow night the Presidential hopefuls will take questions at a “Town Hall” meeting in Nashville. If someone asks about hunger, KFC will donate 20 large to world hunger relief efforts. Hunger kills 25,000 people worldwide every day. KFC’s sound-less ad aims to spotlight this important issue which often goes undiscussed. “Global hunger has reached epic […]
“The 504” needs help. And since I live in “The 503,” it’s important to give it. One of the things New Orleans needs is to keep its future leaders engaged in the rebuilding of the city, and generally speaking, keep them in the city. To that end, The Idea Village is conducting a competition for […]
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Good Magazine looks at Kate Roberts’ approach to cause-related marketing. A former exec at the Moscow and Bucharest branches of Saatchi & Saatchi, Roberts now heads YouthAIDS, a not-for-profit based in Washington, DC. Comparing her groups’ educational message to that of consumer marketing, she says, “It’s the same strategy. You have to make something desirable, […]
Strong American Schools is a nonpartisan public awareness and advocacy effort aimed at elevating discussion amongst America’s leaders about the need for education reform. Once the leader in educating our youth, America has slipped to the middle of the pack − endangering the future of our nation’s children and the American economy. Creative for this […]