Share Your Breakfast, But Make It High In Fiber

Share Your Breakfast, is a new cause-related promotion from Kellogg that will help provide one million school breakfasts to help feed children from food-insecure households.

One in four American children goes without breakfast each morning, according to the U.S. Department of Agriculture.

Kristin Wartman is a food writer living in Brooklyn, and contributor to Grist, is not impressed.

Kellogg and every other food industry giant certainly should do something about the hunger problem, but they shouldn’t be filling already undernourished children with food products that are nutritionally void at best.

Wartman points out that Frosted Flakes contains 11 grams of sugar per three-fourths cup serving. After the first ingredient of milled corn, the next three read: sugar, malt flavoring, and high-fructose corn syrup — three forms of sugar by different names.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.