Here's an article (with accompanying ad) from Reebok's new ad campaign. It looked familiar to me. Oh yeah, Nike, 10 years ago... OK, so the message is a little different. But can't they make their point without regurgitating this visual idea? …
Air Leaking From Vonage Tires
According to Wired, a federal judge today will decide whether to give Vonage an extra 120 days to appeal his ruling that the internet phone provider be barred from operating after a jury decided it had infringed on several Verizon patents. The ban would prevent Vonage from using technology to connect its online customers to the internet and would effectively put the company out of business. The Washington Post says …
Just Like Sugar, Kind Of
The Wall Street Journal (paid sub. req.) looks at a truth in advertising dispute between marketers that is anything but sweet. A battle between makers of artificial sweeteners stands to turn bitter next week, as a trial begins over what a judge has termed a veritable "sugargate." The fight pits Merisant Co., the maker of Equal and NutraSweet, against health-care giant Johnson & Johnson, which sells market-leader …
Sammy Hagar Can Drive His Brand To Success
Me, I always preferred David Lee Roth as my Van Halen singer of choice, but Sammy Hagar's doing just fine. BusinessWeek reports (yes, freakin' BusinessWeek) reports on Sammy's not so small business. As the founder and front man of the 200-employee, Novato (Calif.)-based Cabo Wabo Enterprises, with about $60 million in revenue, Hagar is behind a top-selling line of premium tequilas, as well as a growing chain of …
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Cancel Or Allow?
This TV spot is a giant killer. …
Topix 2.0
Paid Content reports that Topix--a news aggregator owned jointly by Gannett, Tribune and McClatchy--launched a site makeover last night. Rich Skrenta, CEO of Topix, offers insight on his blog regarding the company's soul searching. This was a painful process. We crammed the entire company into a room, but no rah-rah speech this time. Instead we treated ourselves to a brainstorming session about why the site was lame. …
Cute Is The New Big: Nissan’s Minicar Exceeding Expectations
The Wall Street Journal (paid sub. req.) looks at Nissan's ability to reach young Japanese women with a "cute" minicar, a class of vehicle that features engines of under 660 cubic centimeters -- about half the size of a Harley-Davidson motorcycle. Nissan Motor Co. had a tough challenge in launching its Pino minicar: Make it appeal to young female consumers who couldn't care less about cars. While these deep-pocketed …
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Apu Nahasapeemapetilon Times Eleven
Richmond Times Dispatch is reporting that 7-Eleven has plans to rebrand 11 of its stores as part of a promotion to support the July 27th release of The Simpsons Movie. The convenience store chain plans to refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series. Customers also will be able to buy products …
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