Sammy Hagar Can Drive His Brand To Success

Me, I always preferred David Lee Roth as my Van Halen singer of choice, but Sammy Hagar’s doing just fine. BusinessWeek reports (yes, freakin’ BusinessWeek) reports on Sammy’s not so small business.

As the founder and front man of the 200-employee, Novato (Calif.)-based Cabo Wabo Enterprises, with about $60 million in revenue, Hagar is behind a top-selling line of premium tequilas, as well as a growing chain of tequila bars, aptly named the Cabo Wabo Cantina.
What began as a hobby is now a serious business. According to Stephen Kauffman, Cabo Wabo’s president and an industry veteran, for the past several years the company has seen sales growth of 25% annually. And he says Cabo Wabo is tied for the No. 2 superpremium tequila spot with Don Julio, behind PatrĂ³n in the U.S.

I’ll give Sammy credit, but when it comes to being a singing one-man escapist-lifestyle marketing machine, he’s got nothing on Jimmy Buffett.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.