Sammy Hagar Can Drive His Brand To Success

Me, I always preferred David Lee Roth as my Van Halen singer of choice, but Sammy Hagar’s doing just fine. BusinessWeek reports (yes, freakin’ BusinessWeek) reports on Sammy’s not so small business.
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As the founder and front man of the 200-employee, Novato (Calif.)-based Cabo Wabo Enterprises, with about $60 million in revenue, Hagar is behind a top-selling line of premium tequilas, as well as a growing chain of tequila bars, aptly named the Cabo Wabo Cantina.
What began as a hobby is now a serious business. According to Stephen Kauffman, Cabo Wabo’s president and an industry veteran, for the past several years the company has seen sales growth of 25% annually. And he says Cabo Wabo is tied for the No. 2 superpremium tequila spot with Don Julio, behind PatrĂ³n in the U.S.

I’ll give Sammy credit, but when it comes to being a singing one-man escapist-lifestyle marketing machine, he’s got nothing on Jimmy Buffett.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.