MediaBistro.com is one of the more useful web properties in my sphere. So I'm pleased to see its founder, Laurel Touby, cash in. According to The New York Times, Jupitermedia of Darien, CT has agreed to pay $23 million for the site. “This company is a true Internet success story,” Ms. Touby said. “This started as an offline community, a cocktail party, that turned into this Web site that actually makes money.” …
Coke Reigns Supreme
According to The Wall Street Journal (paid sub. req.), Coca-Cola Co. topped the list of Harris Interactive's annual poll of "best brands" for the first time, as Sony Corp. slipped from the top spot, where it sat for seven straight years. Coca-Cola Sony Toyota Dell Ford Kraft Foods Pepsi Cola Microsoft Apple Honda To compile the list, Harris surveyed 2,372 adults online, asking them to consider the brands of …
Pun Alert
courtesy of Flickr user, DMNYC ...and Lewis Lazare wonders why Leo Burnett has problems. …
One Sip And You’re Hooked
courtesy of Flickr user, Casey Serin The New York Times spoke with Jamba Juice CEO, Paul E. Clayton (not pictured above), about his company's brand experience. Q. Is there a demand for $5 smoothies nationwide? A. What there is a demand for is healthier options. Jamba offers a healthy, nutritious option. It is a source of energy, can be a snack in-between meals or can be a meal replacement. We don’t just see ourselves …
Mackey’s Not Wild About Wild Oats
The Colorado press is examining the fate of Bouler-based …
Conceived In Thunder, Born From Lightning
Stuart Elliott of The New York Times looks at a distinctly Japanese approach to selling Subarus from Moon City Productions in New York City. In a campaign that is scheduled to begin online today, Subaru will promote the 2008 Impreza WRX by invoking the history, heritage and popular culture of its home country, Japan. The campaign, with a budget estimated at $10 million, is infused with aspects of Japanese anime films …
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Oh Say Can You See?
For those concerned with Brand America, this L.A. Times story will reveal just how tarnished the nation's image is. A survey carried out in June by Harris Research for the Financial Times shows that 32% of respondents in five European countries regard the United States as a bigger threat than any other state. In the U.S. itself, North Korea and Iran are seen as the biggest risks. However, the youngest American …
All You Need Is…Luvs?!?
Apparently so. Here's the press release is all its marketing-speak glory: Featuring one of the most familiar songs in music recording history, the new execution, created by Saatchi & Saatchi, marks the first time the Luvs brand has taken traditional diaper television advertising to the next level by bundling it with a highly-recognizable song that moms of all ages know and love. This national ad campaign will be …
