Q. Is there a demand for $5 smoothies nationwide?
A. What there is a demand for is healthier options. Jamba offers a healthy, nutritious option. It is a source of energy, can be a snack in-between meals or can be a meal replacement. We don’t just see ourselves as a smoothie and juice company. We see our ourselves as a source of healthy energy.
Q. Starbucks has a popular line of smoothie-like drinks made with teas. Other companies have smoothies. How will you stand out?
A. Starbucks brings greater visibility and exposure to made-to-order blended beverages. We distinguish ourselves with freshly made, high-quality, healthy options that are made with all-natural fresh ingredients. If the customer wants that, they have to come to Jamba.
Jamba Juice has 600 stores and plans to open 90 more in 2007.