Adpulp
Advertising News and Know-How
Having lived in both the Rust Belt and the Sun Belt in the last few years, it became very obvious to me that, outside a small sliver of the Midwest, no one has any affinity at all for cars from GM, Ford or Chrysler. Of all the troubles the Big 3 face, perception is the biggest one. Because there's nobody under the age of 30 who can associate domestic automakers with excellence. They simply don't remember a time when …
Continue Reading about The Big Three Are Invisible To Young Buyers →
I'm kinda glad that I don't currently work on a travel/tourism account. Because it seems like every city has Vegas envy: a desperate desire to use an all-encompassing, open-to-interpretation slogan. Which works perfectly in Vegas, but in every other city, it's a ploy to a) satisfy a bunch of different political and business types, and b) come up with a lame compromise when no one can really define a city. From The …
Continue Reading about Atlanta Has A New Slogan, So Y’all Get Down Here Now →
Some of Toyota's cars took it on the chin in the newest Consumer Reports ratings. From The Baltimore Sun: In a blow to the company that is poised to be the largest automaker in the world, Toyota Motor Corp. fell so far in Consumer Reports' annual reliability survey that the magazine will no longer automatically recommend the company's new cars and trucks to readers. The Toyota brand slid from first place last year to …
Continue Reading about So What Happens When A Brand Can’t Live Up To Its Most Noted Attribute? →
By David Burn
How Stuff Works, the "not yet profitable" web property owned by investor Carl Icahn and others, will be acquired by Discovery Communications for $250 million. The deal highlights how established media companies increasingly are expanding on the Web through targeted acquisitions instead of building their own sites, a strategy that largely has failed. "We're way behind in new media and digital," says Chief Executive …
By David Burn
David Kiley of BusinessWeek looks at Jack Daniel's success overseas. For Pok Rui Bin, 29, drinking Jack Daniel's Old No. 7 after 12-hour workdays in Beijing means mixing it with green tea. What appeals to Pok about the Tennessee whiskey, he says, is the smooth smoky flavor, "and how it's hand-crafted and all comes from this one special place…I love that American West stuff." Allowances can be made for Pok's poor …
By David Burn
First Coors gets married to a Canadian. Now, the Golden, CO-based brewer is adding another wife, this one from London and Milwaukee. And check this, the first wife's name will be dropped. How unfair life can be. The new company will combine Coors' two breweries with Miller's seven plants. Under the deal, a Coors product can be brewed at a Miller plant and vice versa. Thus, the combined firm will bring its production …
By David Burn
By David Burn
I know the good ad men and ad women of California Street like to invite immense challenges. It's a way to stay fresh and test one's mettle. The Sprint account presents such a challenge. According to Ad Age, Sprint Nextel continued to bleed customers (340,000) in the most recent quarter, leading to the resignation today of Gary Forsee as chairman and president-CEO. After winning the $1.2 billion account earlier this …
Continue Reading about Sprint Speeds Towards Its Own Demise →
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