This Cadillac CTS spot has been on air for a number of months, and while I should be immune to this pitch, I have to admit it's working on me. Let me just say this, a Caddy has never before been a car I would consider buying. That's clearly changing and not just because I'm aging. The product is transforming and the brand with it. …
Gearheads Take On VW Ads
Over at The Truth About Cars (one of my favorite non-advertising blogs), CP&B's Volkwagen "Sign Then Drive" ad, among others for VW, is put under the microscope: Neither of these commercials tells me anything about VW cars or why I would want one. The humor is crass, insulting, and juvenile. Along with VW’s recent spate of commercials that show VW drivers constantly getting into accidents, VW seems to have an …
AOL’s Seven Dwarfs
The Wall Street Journal is shining some light on AOL's efforts to integrate Advertising.com with the other ad-technology firms they recently purchased, all of which have different areas of expertise, from behavioral targeting to video ads. AOL's future largely hinges on the success of that transformation, which involves aggressively slashing costs, forsaking billions of dollars in overall subscription revenue, and …
Say Again?
Chrysler doesn't just make cars. ChryslerListens. According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it "on-demand customer collaboration" instead. Bold moves. …
Rockin’ Some Hoodies
The New York Times wants us to know how tapped into the culture Scion, and their agency, is. Toyota will let Scion owners design their own personal “coat of arms” online. In making their personalized crests, Scion owners can choose from among hundreds of symbols, all designed by a professional graffiti artist. The symbols range from an eagle, a jester, a king’s crown and a worker’s fist to Japanese anime-style …
New Jersey Goes All Warm And Fuzzy
I've worked on tourism accounts, and I know it's not easy. You have to satisfy lots of different audiences, not the least of which are the politicians ponying up the cash for the campaign. So there's often a montage of footage that tries to avoid preconceived notions. Today, New Jersey launches a new campaign with nary a Springsteen or a Soprano in sight. Take a look: The PR release has more: The campaign, which …
Perfect Coffee Is The Exception, Not The Rule
Do you want to hear about Starbucks' new social networking site, or the new espresso machines they're planning to roll out? The Wall Street Journal has that information. I have different information. Last week in Austin I asked myself, besides Jo's, where might a true espresso fiend venture. The answer wasn't hard to find. image courtesy of Flickr user, nieve44 Caffé Medici is an espresso and coffee house located …
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Looks Like Irony Jumped The Shark In Vegas
The city of Las Vegas welcomes all kinds, including douchebags. [via Shabooty] …
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