Here's an Absolut ad running in Mexico: The LA Times reports: The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world. The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known …
The Mormons Tell Their Stories
The Church of Jesus Christ of Latter-day Saints has always done a lot of traditional advertising. I remember seeing their commercials on TV when I was growing up. With renewed focus on the LDS church due in part to Mitt Romney's Presidential bid, the church is aiming to clear up misconceptions. From Deseret Morning News: The new print ad campaign features people who identify themselves and their quest to find God, …
Zune Equals Art, Music and Discovery
According to Ad Age, Zune Arts was born more than two years ago as part of an alternative marketing effort by Microsoft that invited emerging artists to create online art around social themes to help launch the Zune digital music player. But since then the website has morphed into an online haven for emerging artists and musicians. While still part of the Zune family of marketing initiatives and still touting the …
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Are You Copying Me?
Atlanta's Fletcher Martin has made a new spot to support Arby's "Doublers." It reminds me of Tide's talking stain spot, although that spot is more unexpected. …
Zellegalomania
Tribune Company, the largest employee-owned media company in the nation, today announced it has changed its name to ZellCoMediaEnterprises Inc. or ZCMEINC. Zell, who made a fortune in real estate before deciding he’d like to dabble in an industry completely unfamiliar to him, announced the change in his record-setting 437th email to exhausted employees this year. "Hell, I put $315 million into this thing, and we’re …
Intent To Purchase (American)
This Cadillac CTS spot has been on air for a number of months, and while I should be immune to this pitch, I have to admit it's working on me. Let me just say this, a Caddy has never before been a car I would consider buying. That's clearly changing and not just because I'm aging. The product is transforming and the brand with it. …
Gearheads Take On VW Ads
Over at The Truth About Cars (one of my favorite non-advertising blogs), CP&B's Volkwagen "Sign Then Drive" ad, among others for VW, is put under the microscope: Neither of these commercials tells me anything about VW cars or why I would want one. The humor is crass, insulting, and juvenile. Along with VW’s recent spate of commercials that show VW drivers constantly getting into accidents, VW seems to have an …
AOL’s Seven Dwarfs
The Wall Street Journal is shining some light on AOL's efforts to integrate Advertising.com with the other ad-technology firms they recently purchased, all of which have different areas of expertise, from behavioral targeting to video ads. AOL's future largely hinges on the success of that transformation, which involves aggressively slashing costs, forsaking billions of dollars in overall subscription revenue, and …
