I snapped this pic this morning at my local Starbucks. I need to go back and study it, because now I realize that the smudged chalkboard look and feel is a neat way to say "LOCAL," even though a chain with thousands of stores can hardly claim to be a local institution. At any rate, I'm wondering if this POS really is chalked. Take a look next time you're at Starbucks and I'll do the same. …
Fishing Where There Are Fish
Community? Check. Dialogue? Check. Expert advice? Check. Personalization and customization? Check. In a move that combines the power of two well known consumer brands, and benefits from the latest interactive thinking, dove.msn.com, debuts today. The new digital channel is the re-launch of Dove.com, providing what Unilever describes as "a unified worldwide digital presence designed to be a trusted source for …
Buying Ads On Yelp Is The Thing To Do
Sarah Lacy, the BusinessWeek writer who caused a melee at South By last month, turns her attention from Facebook to Yelp for the moment. Yelp's real Web 2.0 bragging right is its business model. Unlike many companies in its peer group, Yelp provides a compelling advertising platform. People go there intending to make a transaction—say, find a Thai restaurant in New York or an accountant in San Francisco. And it's …
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Absolut Redraws The Map
Here's an Absolut ad running in Mexico: The LA Times reports: The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world. The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known …
The Mormons Tell Their Stories
The Church of Jesus Christ of Latter-day Saints has always done a lot of traditional advertising. I remember seeing their commercials on TV when I was growing up. With renewed focus on the LDS church due in part to Mitt Romney's Presidential bid, the church is aiming to clear up misconceptions. From Deseret Morning News: The new print ad campaign features people who identify themselves and their quest to find God, …
Zune Equals Art, Music and Discovery
According to Ad Age, Zune Arts was born more than two years ago as part of an alternative marketing effort by Microsoft that invited emerging artists to create online art around social themes to help launch the Zune digital music player. But since then the website has morphed into an online haven for emerging artists and musicians. While still part of the Zune family of marketing initiatives and still touting the …
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Are You Copying Me?
Atlanta's Fletcher Martin has made a new spot to support Arby's "Doublers." It reminds me of Tide's talking stain spot, although that spot is more unexpected. …
Zellegalomania
Tribune Company, the largest employee-owned media company in the nation, today announced it has changed its name to ZellCoMediaEnterprises Inc. or ZCMEINC. Zell, who made a fortune in real estate before deciding he’d like to dabble in an industry completely unfamiliar to him, announced the change in his record-setting 437th email to exhausted employees this year. "Hell, I put $315 million into this thing, and we’re …
