Tribune Company, the largest employee-owned media company in the nation, today announced it has changed its name to ZellCoMediaEnterprises Inc. or ZCMEINC. Zell, who made a fortune in real estate before deciding he’d like to dabble in an industry completely unfamiliar to him, announced the change in his record-setting 437th email to exhausted employees this year.
“Hell, I put $315 million into this thing, and we’re on the hook for $13 billion — the least I ought to get is my name on the company’s stationery,” said Zell, who remains chairman and CEO of the newly named enterprise.
Picking up on the “news,” The Wall Street Journal notes that Tribune’s corporate Web site, www.tribune.com, has been temporarily replaced with a version including a running “DEBToMETER,” a “TipJar” labeled “Hey buddy, help a paper out?” and a rotating sequence of dog photographs—a wink, perhaps, at a controversy Mr. Zell stoked by uttering an obscenity at a staffer who suggested that the push for profit would replace serious journalism with puppy photos.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.