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Are You Copying Me?


Atlanta’s Fletcher Martin has made a new spot to support Arby’s “Doublers.” It reminds me of Tide’s talking stain spot, although that spot is more unexpected.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  2. FM GUY says

    It’s not a copy. Was actually created prior to that other spot. The thing about this spot that is cool though is that the creative team was only given still photos to work with and a budget that most people spend on kraft services.

  3. Carl LaFong says

    This is no more similar to Tide’s talking stain spot than, say, the new Burger King breakfast commercial with the talking bed. All three feature inanimate objects speaking — which is hardly a new concept. Other than that, there’s not much resemblance.