Starbucks is hating it. According to The Wall Street Journal, the coffee retailer will close 600 stores and cut back on opening new ones. As many as 12,000 full-time and part-time retail positions will be eliminated with the store closures. Starbucks is closing locations that are either not profitable now or are not projected to provide acceptable returns on the investment in the future, the company said. …
Normal People Can Buy Allstate
Pemco Insurance is proving that insurance advertising doesn't need to be so serious all the time. Their site We're a Lot Like You provides "a helpful guide to the people of the Northwest." Because "the people of the Northwest deserve an insurance company as different as they are." Some of the profiles include: -Smug Hybrid Driver -White-Bearded Bainbridge Architect -Obsessive Compulsive Recycler -Accidental Tech …
The Door To Disney
The internet is a special medium for a number of reasons. For one, it devours content. It must be fed and fed and fed. Or it just peters out. Here's a story about it: The Walt Disney Company, concerned that its main Web site is not entertaining enough, is moving once again to overhaul Disney.com. It will be the second recent makeover for the company’s marquee site, which is still the top Internet destination for …
Twins Fans Make Decent Cubs Campaign (for Nuveen Investments)
There's nothing new here, and no high bar to clear, but I like the Cubs and this is a well done ad (from Fallon). …
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Jack And Jim Go To Russia
According to The Wall Street Journal, as Russia and China grow their middle classes, American whiskey makers are making gains in those nations via a mix of street teams and advertising. Still, American whiskey makers face a challenge in making their products known to consumers in emerging markets. In Russia, Beam Global hires natives to be part of the Jim Beam Party Crew. They receive training on bourbon and …
Baking’s New Coke
The more things change, the more they stay the same. Except for flour. According to The New York Times, The J. M. Smucker Company, bought the White Lily brand a year ago, and is now producing White Lily at two plants in the Midwest, instead of in downtown Knoxville, where it has been milled since 1883. Maribeth Badertscher, a spokeswoman for the company, said the new White Lily was the result of thorough product …
Hire A Copywriter, Already.
Cozying Up To Small Batch American Rye
Shawn gave me a bottle of Templeton Rye, a.k.a. "The Good Stuff" last winter. We opened it tonight. It always fun when a microbrand has a special story to tell. Templeton Rye has lots of stories to tell--one story being that it was Al Capone's favorite--and the producers and old-timers around Templeton, Iowa are busy telling them on the brand's blog, on Twitter and on YouTube. Which makes sense, since this is the …
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