The Door To Disney

The internet is a special medium for a number of reasons. For one, it devours content. It must be fed and fed and fed. Or it just peters out.
Here’s a story about it:

The Walt Disney Company, concerned that its main Web site is not entertaining enough, is moving once again to overhaul
It will be the second recent makeover for the company’s marquee site, which is still the top Internet destination for children’s entertainment but faces increasing competition from players like Nickelodeon, Cartoon Network and WebKinz.
“It’s a repositioning of our digital front door,” said Paul Yanover, executive vice president and managing director of Disney Online.
The effort, code-named “Project Playground,” is the second retrofitting of in as many years, reflecting both the difficulty the media giant has encountered online and the whiplash-fast pace at which the medium is evolving.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.