Cozying Up To Small Batch American Rye

Shawn gave me a bottle of Templeton Rye, a.k.a. “The Good Stuff” last winter. We opened it tonight.
It always fun when a microbrand has a special story to tell. Templeton Rye has lots of stories to tell–one story being that it was Al Capone’s favorite–and the producers and old-timers around Templeton, Iowa are busy telling them on the brand’s blog, on Twitter and on YouTube. Which makes sense, since this is the kind of product which benefits greatly from word of mouth.
As a bourbon drinker, I needn’t venture far to enter rye whiskey land. Rye is a bit spicier and it doesn’t have the caramel notes found in the Kentucky variety. It also benefits from an exceptionally clean finish.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.