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How Not to Sell Shoes in 2008
Converse is an iconic brand. Which leads me to wonder why they would choose to lean on a young woman who needlessly claims to be "hot" on five interlinked microsites—outofyourleaguegirl.com, outofyourleaguegirlonbeingcreepy.com, outofyourleaguegirlonconfidence.com, outofyourleaguegirlonpassion.com and outofyourleaguegirlonmotivation.com. According to Adweek, Converse's agency, Anomaly, declined to comment on the …
Shamelessness
AMP Energy must be a fun account to work on. [via Sunil Shibad] …
Oregon Flashback
[via Nike Vintage] …
Can Kia Connect?
Hyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action. Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine. According to Colin Jeffery, ECD at Kia's agency, David&Goliath, "After spending time with the Borrego, it became very clear to us what the positioning and creative platform should be. …
GM Is In Pain
According to The Wall Street Journal, General Motors would be happy to consider an offer for its Buick, Saturn and Saab brands. It's Hummer brand has already been placed on the auction block, but no takers have yet to emerge. In the past few weeks, GM stock has tumbled dramatically, falling below $10 a share and hitting lows last seen more than 50 years ago. …
A Clean, Well-Lighted Place for News
Fans of media brand, MSNBC, can now enter the brand's cafe in Midtown Manhattan's Rockefeller Plaza. According to Adweek, MSNBC has opened "a sleek, oh-so-stylish cafe. It's a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com." Catherine Captain, vp, marketing for MSNBC.com said, "What we really discovered about the MSNBC.com consumers …
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The Power Of Long Copy
Although I might choose a different font. You know, for legibility's sake... …
