About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
It’s a mass-marketed product. Carrie Underwood has tons of fans. As does Country Music in general (or the pop-rock with pedal steel buried in the mix they’re calling Country these days, but I digress). Makes sense to me.
Vitamin Water seems like an urban hipster product to me.