A Clean, Well-Lighted Place for News

Fans of media brand, MSNBC, can now enter the brand’s cafe in Midtown Manhattan’s Rockefeller Plaza.
According to Adweek, MSNBC has opened “a sleek, oh-so-stylish cafe. It’s a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com.”
Catherine Captain, vp, marketing for MSNBC.com said, “What we really discovered about the MSNBC.com consumers — what they love about us — is the journey of news discovery in and of itself.”
She said the digital cafe “gave us an opportunity to quite literally bring exploration to a physical space.”
SS+K is working with MSNBC to develop these non-traditional ideas.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.