How Not to Sell Shoes in 2008

Converse is an iconic brand. Which leads me to wonder why they would choose to lean on a young woman who needlessly claims to be “hot” on five interlinked microsites—,,, and
According to Adweek, Converse’s agency, Anomaly, declined to comment on the effort.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.