As you revel in the non-stop orgiastic celebration of our industry of puffery, please give a thought to those icons who've been left behind and will remain uncelebrated this week. …
Chipotle Lets An Agency Relationship Go Sour
Ad Age reveals a choice nugget regarding the parting of Chipotle and its' short-lived ad agency, Devito/Verdi: Chipotle is looking for a new agency, the company announced this morning. Its $15 million to $20 million business moved to DeVito/Verdi, New York, in January, following a review. It does not appear to be the most amicable of partings. "All of the agencies in the review may want to call us or the previous …
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Hyundai Leaves Goodby In the Dust
Ad Age has the story: Hyundai dealers were unhappy with Goodby's cerebral "Think About It" campaign, the executives said. Also, Hyundai's president-CEO, Jong Eun Kim, who arrived in January, was losing patience that the agency's work for the $80 million launch of the new upmarket Genesis sports sedan wasn't working, one of the executives said. Hyundai introduced the Genesis to the U.S. market during this year's Super …
Microsoft Cancels Seinfeld
Apparently, the Crispin spots featuring Jerry Seinfeld are getting the hook, and being replaced with other spots, including John "I'm a PC" Hodgman look-a-like embracing the character in the Apple ads. From The New York Times: What follows is an audacious embrace of the disdainful label that Apple, Microsoft’s rival, has gleefully — and successfully — affixed onto users of Microsoft products: “I’m a PC.” One new …
AIG Ugh
Frankly, if I was the kid in this spot I'd be a little panicked after the parents said they were with AIG. But I guess government bailouts can make you sleep better at night. Reminds me of those "Ask Why" Enron spots. The ad agency did what it was asked to do. It's the client that spun out of control. …
“The Honeymooners” Repurposed (to Sell Software)
Crispin rides again...first they get the world's richest man to "adjust his shorts," then they get him to "do the robot." On tape, for everyone to see. So, is this skit connecting with people? Allow me to share what "Patrick," wrote in a comment on The Denver Egotist about the content above. i friggen love these ads. they’re absurd and dorky as hell (yet smart), kind of like 90% of Microsoft’s user base. so what if …
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PETA, You’re Being Mocked
[via The Denver Egotist] …
Could JWT Successfully Market The ECOnetic?
There's a very interesting article in BusinessWeek entitled "The 65 MPG Ford the US Can't Have" about the diesel-powered Ford Fiesta ECOnetic, which is going on sale in Europe. Here's a brief excerpt from the article: Ford plans to make a gas-powered version of the Fiesta in Mexico for the U.S. So why not manufacture diesel engines there, too? Building a plant would cost at least $350 million at a time when Ford has …
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