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Gates Gets Its ‘Prints Taken
Here's an ad Sukle made for Gates Rubber, a Denver-based company that manufactures transmission belts. The copy says, "Because no two applications are the same. Powergrip Belt Drives - Find your fit." Imagine seeing this ad in an automotive trade pub. I'm sure it stands out. …
Did Anyone Post About Fallon Last Night?
That's some nice TV from Fallon. I love the look and hand gestures the hero gives the doctor. …
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A Soft Drink That Isn’t Soft
The Furnace in Sydney is out with some wacky creative for their client Solo Strong, maker of lemon-flavored soft drinks since 1973. Here's a screen grab of the microsite they built to promote the product: I love the sensationalism in these retro he-man ads. There's something circus-like in them. And the TV Solo Strong is running perfectly reinforces the tabloid thematic. [via The Denver Egotitst] …
It’s Debate Season
It's debate season and Campbell's and Progresso aren't about to let the big promisers have all the fun. Adweek has the story of the two packaged goods companies and their various arguments over MSG. It's an debate with an obvious and elegant answer--both soup companies could eliminate MSG from their products. That's the kind of win-win-win consumers might be receptive to. …
Dear Brand Manager, Here’s Your Chance To Reach Animal Lovers
Wee Beastie has completed five promo spots for Animal Planet that debut this month. Featuring Maggie Gallant, host of Animal Planet’s Pet Trends, each 30-second spot offers helpful tips and useful information for pet owners. Note the space at the end of the spot. It's ready and waiting for sponsorship dollars. PetSmart, where you at? …
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Someone In The Auto Industry Grasps The Whole “We Don’t Own Our Brands, Our Customers Do” Thing
According to The New York Times, Toyota may create a separate brand for its Prius hybrid car and could add both larger and smaller Prius models to the lineup. James E. Lentz III, president of Toyota Motor Sales U.S.A. said in a sense consumers have already created the Prius brand, and the company is just catching up to the marketplace. “We’re catching the wind with this,” he said. …
Man of Order and Truth Confronts the Murkiness of It All
Google CEO Eric Schmidt, spoke to an audience of magazine executives visiting The Google campus yesterday. According to Ad Age, Schmidt said the internet is fast becoming a "cesspool" where false information thrives. "Brands are the solution, not the problem," he said. "Brands are how you sort out the cesspool." "Brand affinity is clearly hard wired," he proposed. "It is so fundamental to human existence that it's …
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