Here’s an ad Sukle made for Gates Rubber, a Denver-based company that manufactures transmission belts.
The copy says, “Because no two applications are the same. Powergrip Belt Drives – Find your fit.”
Imagine seeing this ad in an automotive trade pub. I’m sure it stands out.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.