It’s debate season and Campbell’s and Progresso aren’t about to let the big promisers have all the fun. Adweek has the story of the two packaged goods companies and their various arguments over MSG. It’s an debate with an obvious and elegant answer–both soup companies could eliminate MSG from their products. That’s the kind of win-win-win consumers might be receptive to.
It’s Debate Season
October 15, 2008 By