A Soft Drink That Isn’t Soft

The Furnace in Sydney is out with some wacky creative for their client Solo Strong, maker of lemon-flavored soft drinks since 1973.
Here’s a screen grab of the microsite they built to promote the product:
I love the sensationalism in these retro he-man ads. There’s something circus-like in them. And the TV Solo Strong is running perfectly reinforces the tabloid thematic.
[via The Denver Egotitst]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.