A Soft Drink That Isn’t Soft

The Furnace in Sydney is out with some wacky creative for their client Solo Strong, maker of lemon-flavored soft drinks since 1973.
Here’s a screen grab of the microsite they built to promote the product:
I love the sensationalism in these retro he-man ads. There’s something circus-like in them. And the TV Solo Strong is running perfectly reinforces the tabloid thematic.
[via The Denver Egotitst]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.