Dennis Hahn at ID Branding in Portland, OR thinks Dunkin' Donuts could have reached deeper into its toolbox than to challenge Starbucks on taste. ...this campaign reeks of the same old tired ad-driven approach. And a taste test no less! Is this the best you could do? According to Ad Age, the chain has gone after Starbucks before, poking fun at the snob factor associated with the premium chain. At the dedicated …
Need Some Spooky Duds? Go To Goodwill.
Goodwill of Southern California is driving would be ghouls to retail, care of this spot from The Miller Group, Santa Monica. …
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And All This Science I Don’t Understand
I'm always saying brands need to stop pitching and start pitching in. Old Spice, for one, gets that. With their help I not only smell okay, but I'm now a prominent astrophysicist. No shit! The internet says so, and that's always been good enough for me. Last week, prominant astrophysicist Dr. David Burn of the Galaxy responded to a research paper that used the continuum of real numbers to study roboticists for five …
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Climb Aboard Harley’s Lovely Cliché
Harley-Davidson Inc. has hired supermodel Marisa Miller to promote the V-Rod Muscle, a motorcycle aimed at a younger, hipper demographic than Harley’s traditional customer base. The V-Rod Muscle is a sporty, sleek bike introduced this year. It has a long, low profile inspired by drag racing and an engine that was co-developed with Porsche, the German sports car maker. “It’s a totally unique motorcycle for us, …
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Look, The Old What’s On His iPod Trick
Kings of Leon lead singer, Caleb Followill, posing for Rupe's soc net. …
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Dave’s Redemption Is NW Bread Lovers’ Salvation
I picked up a loaf of Whole Grain Spelt bread made by Dave's Killer Bread at the store on Friday. I didn't look closely at the branding when I purchased it, but now that it's home and I'm eating toast, I can see what a story Dave has to tell. The Oregonian made a five minute video segment on Dave and his brother, Glenn, who heads up the family business, Nature Bake. Dave's Killer Bread is a new Nature Bake …
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I’m Pretty Sure Nike, Adidas, Puma and New Balance Also Run
Why do a category sell here? Wouldn't you prefer to see the reason(s) why Saucony makes a better shoe conveyed in a memorable way? From looking at their website, I believe Saucony is trying to say they focus on running, unlike Nike which makes a shoe for every sport. If that's their strategy it's a decent approach, but the copy here is too vague to truly support that position. …
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Advertising Age Follows My Lead
I said it back in February: Putting policies and positions aside for this discussion, Barack Obama has created the most sophisticated marketing program I’ve ever seen. Now, 8 months later, Barack Obama has won Ad Age's Marketer of The Year. You want progress? If I do say so myself, I think the writing David & I do on AdPulp is more progressive than anything you'll find in Ad Age. …
