Climb Aboard Harley’s Lovely Cliché

Harley-Davidson Inc. has hired supermodel Marisa Miller to promote the V-Rod Muscle, a motorcycle aimed at a younger, hipper demographic than Harley’s traditional customer base.
The V-Rod Muscle is a sporty, sleek bike introduced this year. It has a long, low profile inspired by drag racing and an engine that was co-developed with Porsche, the German sports car maker.
“It’s a totally unique motorcycle for us, designed to attract a younger and nontraditional customer,” Harley-Davidson spokesman Paul James said. “The bike is definitely a supermodel as well. There’s a definite strength and athleticism in that image.”
[via Milwaukee Journal Sentinel]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.