Climb Aboard Harley’s Lovely Cliché

Harley-Davidson Inc. has hired supermodel Marisa Miller to promote the V-Rod Muscle, a motorcycle aimed at a younger, hipper demographic than Harley’s traditional customer base.
The V-Rod Muscle is a sporty, sleek bike introduced this year. It has a long, low profile inspired by drag racing and an engine that was co-developed with Porsche, the German sports car maker.
“It’s a totally unique motorcycle for us, designed to attract a younger and nontraditional customer,” Harley-Davidson spokesman Paul James said. “The bike is definitely a supermodel as well. There’s a definite strength and athleticism in that image.”
[via Milwaukee Journal Sentinel]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.