I'm laughing right now. Not at the attempt to go viral above. Rather, at the response to it from our friends at The Denver Egotist. For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back of your hand? This Ray Ban campaign is sliding to a place in which the brand will be hard-pressed to ever recover from. Ray-Ban …
Can You Be Anti-Branding And Pro-Sales At the Same Time?
Geoffrey James is a freelance writer and author. He used to sell expensive computer systems. Here's a small sample of his writing from BNET: I also believe that developing "Awareness, Interest, and Desire" (aka "Branding") inside B2B firms is mostly just an excuse to spend money. In fact, branding is overrated in B2C firms, too. Marketeers frequently cite examples, like Coke, where corporate branding appears to …
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Branding Is For Brands
There's a certain abandon to Steffan Postaer's writing. I like that, especially since it's coming from deep inside the machine. Today, the creative leader of Euro RSCG/Chicago, takes on agency mission statements and self-promo exercises. Thankfully, he does so with abandon. Are we about ideas, client service, publicity or all of the above? In every creds piece (including ours), is some permutation of "building brands …
Guest Post: Jerry Ketel Spiffs His Brand
Editor's note: Jerry Ketel is one of Portland's leading figures in the agency business. He runs a firm with his name on the door and he's President of the Portland Ad Fed. Recently, Ketel attended a class that moved him. Here's his account. Instead of navel gazing, maybe it's time to rebrand yourself. Recently, I had a job change, not because of a layoff, quite the opposite, I was kicked upstairs in my organization. …
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One Of Beervana’s Stalwarts Looks At Soaring Demand, Intends To Meet It
The Bulletin in Bend, OR has good news! Gary Fish, president of Deschutes Brewery needs 10 new 45-foot-tall made in Germany fermentation tanks to meet growing demand for his lineup of craft beers. While a Bend expansion is preferred, other options under consideration include: acquiring another facility on the West Coast, building a new facility somewhere else, or contracting with another company to make beer outside …
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Pizza Pops Are Loaded
Marketing to teens can be a cherry assignment. All you have to do is stop thinking like an adult for a few hours, and WHAM, it comes to you. "It" came to the creative team at Cossette in Toronto. According to The Inspiration Room, Pizza Pops, the Pillsbury brand of pre-cooked snack produced by General Mills in Canada, is being promoted as a dangerous addition to teenage diets. The online campaign, "Citizens Against …
Ubuntu Sounds Like “Up Yours” In Europe
The French are fun people. They make lovely wine and food, they climb mountains and frolic at the sea. But don't get on their bad side, because they're also a proud people and nationalistic, as well. For a variety of reasons, Microsoft, is on their bad side. Ashlee Vance of The New York Times writes: If the French National Assembly gets its way, the open-source Linux operating system will take over the governments of …
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For Real Man Beer We Go To Israel
McCann Erickson/Tel Aviv for Goldstar Beer: The pay off line, in case you can't read it, says, "Thank God, you're a man." [via Ads of the World] …
