Pizza Pops Are Loaded

Marketing to teens can be a cherry assignment. All you have to do is stop thinking like an adult for a few hours, and WHAM, it comes to you.

“It” came to the creative team at Cossette in Toronto. According to The Inspiration Room, Pizza Pops, the Pillsbury brand of pre-cooked snack produced by General Mills in Canada, is being promoted as a dangerous addition to teenage diets.
The online campaign, “Citizens Against Pizza Pops” shows the horrified reactions of adults to the pizza pop explosions in their homes and neighborhoods. Because that’s the other joy of marketing to teens–the ability to mock one’s elders.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.