One Of Beervana’s Stalwarts Looks At Soaring Demand, Intends To Meet It

The Bulletin in Bend, OR has good news! Gary Fish, president of Deschutes Brewery needs 10 new 45-foot-tall made in Germany fermentation tanks to meet growing demand for his lineup of craft beers.

While a Bend expansion is preferred, other options under consideration include: acquiring another facility on the West Coast, building a new facility somewhere else, or contracting with another company to make beer outside Bend, Fish said.
“Does it make sense to make beer here in Bend and ship it off to Florida?” he asked, adding that expansion to the East Coast is not in the company’s immediate plans. “We want to be the best-selling craft brewery in the country. Currently, that is a goal that is still far off.”
Deschutes Brewery currently ranks No. 7 in terms of total volume of beer sold among the nation’s craft brewers.

See the brewery’s blog for more on the high desert hoppy beverage culture.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.