Other than our fearless editor, I don't know too many people who are boycotting BP. I don't see a mass outrage over the spill. Still, could they ever go back to foisting this campaign on the public? I think the ad industry, by pumping this image, fares worse than BP ever will. While it's true that consumers have gained control over when and where they hear from a brand, they don't control the internal machinations …
G Series Is For Athletes That Need To “Prime. Perform. Recover.”
Did you know that Gatorade is no longer a sports drink company? That's right, Gatorade is now a sports performance innovator. What the hell am I talking about? Hell if I know. But let's tune in to these new spots from TBWA Worldwide and begin to decipher the changes. Okay, I get it now. Gatorade is no longer just a drink. It's a series of drinks. You drink one before the game, one during the game and another one …
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Cocksure CEO Sees No End In Sight For His Firm’s Prosperity And Global Reach
Nike Chief Executive Officer Mark Parker told investors in New York yesterday to expect outlandish return in the years to come. "Nike has unlimited opportunities and limited resources," Parker, 54, said. "Our job is to be surgical and aggressive with these resources." Parker said Nike will grow annual revenue to $27 billion in 2015--that's a 40% boost from the 19.3 billion it earned in its most recent fiscal …
Brand Is Product, Brand Is Service, Brand Is Experience
Urban Influence is a branding studio in Seattle that totally gets branding, and helps others get it too. Urban Influence also does some nice work for clients. For instance, take a look at their New Sheriden Hotel case study. …
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Redefining The Kodak Moment For The Digital Era
Everyone knows what a "Kodak Moment" is. Or do they? In a move to give an old phrase new relevancy, Kodak is trying to redefine the Kodak moment as the moment when you share the photos you take. Stuart Elliot of the New York Times has more: Before, Kodak wanted consumers who experienced Kodak moments to use Brownies, Instamatics, Fun Savers or other Kodak cameras to take snapshots that would stimulate fond memories …
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In New York, There’s No Comparison
The Wall Street Journal will launch its New York edition in April. Today, The New York Times responded to Rupe, his minions and to those who might want to advertise in this new edition. The paper's "Numbers" campaign, developed in-house, showcases The Times's size and strength among women, business professionals and art enthusiasts in the New York market while citing The Times's expansive reach online. "The New York …
The Oracle Of Omaha Likes Insurance Advertising That Rocks
Warren Buffet isn't shy about saying that he loves to spend money on Geico advertising, because it works. I don't know if the following "ad" is going to work very well, but Buffet does have a cameo in the spot (careful, you might not recognize him in the wig). [via BrandFreak] …
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When Wealth Becomes Irrelevant, Brand Building Will Too
Credit Suisse wants investors to know that a great brand is also a great investment. Omar Saad, a Director at Credit Suisse and a U.S. Branded Apparel & Footwear analyst, said, "We believe a strong brand is one of the most powerful and sustainable advantages a company can have, but one that is often ignored by the financial markets. We believe brand stocks will continue to outperform the market, and our proprietary …
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