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G Series Is For Athletes That Need To “Prime. Perform. Recover.”

Did you know that Gatorade is no longer a sports drink company? That’s right, Gatorade is now a sports performance innovator.
What the hell am I talking about? Hell if I know. But let’s tune in to these new spots from TBWA Worldwide and begin to decipher the changes.

Okay, I get it now. Gatorade is no longer just a drink. It’s a series of drinks. You drink one before the game, one during the game and another one after the game.
If you’re PepsiCo and you want to sell three times as many sports drinks, coming up with G Series is one way to go about it.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.