What do you think of when you hear the name Inglenook? That's right, cheap wine. Six dollars will buy you a magnum of Inglenook White Zinfandel today. But all that's about the change, dramatically for the better. Francis Ford Coppola, the oenophile film director, has bought the brand name Inglenook from the Wine Group, a California mass market producer. In 1975, flush with cash from The Godfather, Coppola …
Life Is The Sport, Says Adidas, Who Is All In
adidas today unveils the brand's largest marketing campaign in history. Montreal-based agency Sid Lee, global lead-agency for the entire adidas brand, created and produced the new campaign. The campaign features NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, pop icon Katy Perry, hip hop artist B.o.B., University of Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and …
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Icelandic Bank Had Big Goals And A Big Production Budget
If you're going to aim, aim high, I suppose. As BusinessInsider points out, the Icelandic bank Kraupthing eventually went under. But this is some serious branding candy: I can only imagine the company-wide meeting where they rolled out this overblown spot. I'm sure they all thought they'd change the world, one deposit slip at a time. …
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Will You Look To Pork For Inspiration?
The National Pork Board has decided to drop its longtime campaign around "The Other White Meat" for a new positioning: Pork: Be Inspired. Now, I'm often the first one in the room to suggest that a client or brand I'm working on take a more elevated position or try to make itself feel bigger than it is. But this seems oddly jarring. And it's a much different position than "The Other White Meat," which I've long …
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Time For A Nuuner
Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category. Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied with other hydration supplements, and is a …
We’re Moving From Aspirational Brands To Meaningful Brands
Umair Haque is Director of the Havas Media Lab. He's also a contributor to Harvard Business Review. I like how Haque says (at the 5:36 point) that people are beginning to value nature, the future, society, one another and their own sense of purpose and well being. This is a great global shift, sometimes we call it a values revolution at the Lab. Many companies think that they can escape the great shifts going on in …
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Walgreens’ Pharmacists Recommend The Store Brand
According to The New York Times, Walgreens is investing in its own brand of merchandise and encouraging consumers to opt for the store brand. The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand. The campaign emphasizes the affordability and quality of the Walgreens brand products and uses the store's 26,000 pharmacists as a central …
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Absinthe Isn’t Absent In Adland Anymore
The history of absinthe is quite an interesting and controversial one, and the drink only became legal again to import in the US in 2007--it had been banned since 1912. This week, as MediaPost reports, Lucid absinthe is making a splash in LA with a number of outdoor executions. Said Jared Gurfein, President and CEO in a statement, "Since the beginning, absinthe has always had a strong connection to the arts. The …
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