Time For A Nuuner

Seattle- and London-based, Creature has revamped a suite of brand visuals for sports hydration brand, Nuun. The re-brand marks a departure away from the science-heavy nature of the category.
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Nuun tablets dissolve in water producing a refreshing, sugar-free sports beverage with fewer than eight calories per tab. The company was started by endurance athletes dissatisfied with other hydration supplements, and is a popular alternative to other sports drinks.
Creature created a bespoke typeface for the new Nuun logo. And the agency’s redesign of the Nuun.com website showcases the new visuals, online community and e-commerce platform with an easy-to-navigate, understated interface.
Additional features include a dedicated NuunClub page, which explains more about the brand’s sports fundraising program; athlete testimonials from across variety of sports; and news and information about Nuun’s professional brand ambassadors – including golfers Paul Casey, Lucas Glover, and Davis Love, Olympic skate skier Holly Brooks, triathletes Leanda Cave, Michelle Ford and Marisa Asplund, as well as cyclist Jeremiah Bishop.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.