"People are good. That's what Pierre Omidyar was thinking when he started eBay in his living room back in 1995. His idea was simple: That people could buy and sell goods and services from one another honestly, fairly and openly. Almost 10 years and millions of transactions later, his idea has proven to be more successful than anyone ever imagined. Today, people are doing more than just buying and selling on eBay. …
Headline Writing Contest
I have no idea what this lifestyle brand is attempting to convey here. Perhaps, you can help me understand. If so, your wit and wisdom will, as always, be most appreciated. …
Two Davids Unite To Slay Goliaths
The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation's third largest retailer. The company will continue to operate the Kmart and Sears stores under their current brand names. The combined company is expected to have $55 billion in annual revenues, and trail only Wal-Mart Stores Inc. and …
Another Hot Apple Pie Please
Playboy dot com is running a new feature--"The Women of McDonald's"--available exclusively on the publisher's web site. "We neither condone, nor encourage participating in this type of activity. It is inconsistent with our brand," McDonald's spokeswoman Anna Rozenich said. Well, she's right about that. High fat diets and public nudity do not normally go well together. …
The French Disconnection
The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France. For sure, I'm not among the targeted group of money men, but if this creative is indicative of "The New France," I'll gladly stick with the France of old. …
Mexican Beer Brands Dealt New Hand
Corona, with over 100 million cases a year sold in the US, has surpassed Heineken as the number one selling imported beer in this country. But Heineken is not taking this news lying down. Effective Jan. 1, Heineken USA will take over the sales, distribution and marketing of five Mexican-made beer brands - Bohemia, Carta Blanca, Dos Equis, Sol and Tecate - from InBev, formerly Interbrew. The reassignments are the …
Holding It Together For The Benefit Of Humankind
Starting tomorrow and running through December 6th, Staples will host an online charity auction called, "Staplers of the Stars." The items up for bid? Staplers, of course. But not just any old staplers. These staplers are autographed by celebs like Tiger Woods, Paris Hilton and Bill Gates to name but a few. Opening bid=$40 All proceeds benefit the celeb's charity of choice, a fact Staples wants to make clear, in …
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Target Wants To Wake You From Your Turkey Day Slumber
To ensure you make the 6:00 am opening of a Target store near you on Black Friday, Target is offering wake up calls from the likes of Heidi Klum. Even though loyal shoppers may have an alarm clock handy, this concept neatly advances the permission marketing ethos, and is likely to create significant buzz among tar-jay zealots. …
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