Headline Writing Contest

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I have no idea what this lifestyle brand is attempting to convey here. Perhaps, you can help me understand. If so, your wit and wisdom will, as always, be most appreciated.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.