Holding It Together For The Benefit Of Humankind

Starting tomorrow and running through December 6th, Staples will host an online charity auction called, “Staplers of the Stars.” The items up for bid? Staplers, of course. But not just any old staplers. These staplers are autographed by celebs like Tiger Woods, Paris Hilton and Bill Gates to name but a few.
Opening bid=$40
All proceeds benefit the celeb’s charity of choice, a fact Staples wants to make clear, in case you happen to disagree with the activities of a given non-profit. Here’s their corporate disclaimer: “Each celebrity selected his or her charity. The inclusion of a charity on this web site as selected by a celebrity does not necessarily imply the endorsement of such charity by Staples. Before placing a bid, please make sure you take note of the celebrity’s selected charity.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.