Two Davids Unite To Slay Goliaths

The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation’s third largest retailer.
The company will continue to operate the Kmart and Sears stores under their current brand names.
The combined company is expected to have $55 billion in annual revenues, and trail only Wal-Mart Stores Inc. and Target Corp. as the biggest U.S. retailers.
The newly merged firm will be headquartered at Sears in Hoffman Estates, outside of Chicago.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.